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The Kotler-Srinivasan Center for Research in Marketing was created to bridge the academia-industry gap in marketing intelligence, analytics and insight-led solutions. The aims of the centre include academic research and industry-led consulting innovations in keeping with the needs of marketing managers across the country.
With a combination of marketing academics and professionals working towards the creation of intellectual property, we are proud to be the first dedicated center for marketing analytics among business schools in India.
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