Dr.MJ Xavier, is a Professor of Marketing and Director – Kotler Srinivasan center for Research, Great Lakes Institute of Managment and an advisor to Mode, a Calcutta based marketing research firm. He is an M.Tech. in Chemical Plant Engineering from REC Warangal and a Fellow of IIM Calcutta. He has more than more than 20 years of professional experience. He has served as a visiting faculty to a number of business schools around the He has published three books and more than 100 articles in the area of marketing. His book `Marketing in the New Millennium’ won the DMA-Escorts Award for the best Management Book of the Year 1999. He has conducted numerous training programs for executives and has also been a consultant to several leading organizations. His areas of interest include CRM, Data Mining, Quantitative Research Methods and Services Marketing.

Prof T N Swaminathan holds an MBA from IIM-Calcutta. Since his MBA, he has had extensive work experience across disciplines in both Indian and international business organizations. Prior to moving to Chennai in 2004, Prof Swaminathan was the Vice President & Business Head of Tate & Lyle North America’s JV In India . He has been teaching since 1992 and has handled sales management, strategic marketing and marketing management courses across various educational institutions including IFMR, Chennai.

Dr S Bharadhwaj is an Associate Professor at Great Lakes Institute of Management, Chennai . He has a Phd in Marketing from the University of Maryland , College Park, with 2 minors – one in psychology and one in statistics. He has worked in institutions such as IIT Madras, Nanyang Business School, and Loyola College , Chennai. Dr Bharadhwaj has published papers in reputed international journals and has presented papers in leading conferences worldwide. He is an Area Editor of Management Review,  journal of IIM, Bangalore .

Anil Srinivasan holds an M Phil from Columbia Business School and an MBA from the University of Southern California. In addition to serving as an adjunct faculty at the Kotler Srinivasan Center for Research in Marketing, Anil is a busy management consultant with years of experience in firms such as Ogilvy Advertising and with Taylor Nelson Sofres. He is also a leading columnist on music. His research has appeared in major marketing journals such as the Journal of the Academy of Marketing Science.